Fashion brands that give back and why that matters
I personally follow a lot of brands that are philanthropic and not just ordinary brands and retailers, but a movement. They do business from their heart, have a purpose which is mainly about spreading love, kindness and supporting their followers + dedicating a part of their benefits to non-profits. I personally admire that so much, however, I haven't always been like this and I've started to understand the concept of giving roughly about a decade ago as I worked in companies that gave back to their community or people in need. Those companies had a probono section, collaborated with communities that provided food, water and accommodation for a person or a community in need around the world. Lets try to shop mindfully and pay more attention to brands who are more than just names and products, they are contributors in this universe.
TOMS is one of those companies that I truly love and respect in that sense and I was fortunate enough to work there for more than a year and cannot describe in words how much joy it brought into my life. Going to work everyday and knowing that you are making a difference in other people's lives was so fulfilling. In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found out that they had no shoes to protect their feet. That’s how the movement started, TOMS was born and every purchase of shoes was providing another pair of shoes for a person in need as an act of kindness. TOMS is one of the well-known fashion companies in giving and it has expanded its product line from footwear to bags, eyewear, coffee and accessories. I believe that, they are one of a kind in their giving endeavors, as all their products serve a different purpose. You can find out more about the company and its mission by visiting their website here, which includes information on all of the TOMS giving partners that give shoes, sight, water, safe birth, electricity and prevent bullying in more then 70 countries around the world.
Nowadays, there are a lot of brands that give back, so here are a couple of brands that I shop from and I'm familiar with:
ASOS Africa is an ASOS fashion brand that improves Kenya's economy and community with its fashionable women's apparel staples featuring bold prints each season. By partnering with SOKO Kenya, a workshop dedicated developing a long-term solution to the country's economic problems, ASOS Africa is bringing a thriving sustainable business to the region; materials are locally sourced, and local workers staff the operation where they are given free lunch and on-site daycare for children. Furthermore, all proceeds from ASOS Africa sales go back into its mission to boost jobs and the local economy.
Lauren Bush founded FEED in 2007 with the simple idea of creating products that would engage people in the fight against hunger in a tangible way. Every FEED product sold helps provide food to children in need and you'll know exactly how many meals you're providing or micronutrient packets are being offered with your purchase thanks to a number stamped on each item. Products include apparel and accessories, but they're most famous for their wide variety of handbags. Also, the FEED projects has partnered with famous fashion brands such as DKNY, Rachel Roy, Tory Burch, GAP and TOMS in order to get fashion involved in the fight against world hunger.
With a brand mantra to inspire healthy, active and free-spirited living, this sustainably produced and ethically manufactured line partners with several local and international relief charities throughout the year as part of their ongoing commitment to serve communities near and far – from sending aid to areas affected by natural disasters to cleaning up beaches in their home base of Southern California. During the holiday season in particular, prAna donates a portion of proceeds from select styles to Outdoor Outreach, a non-profit organization transforming lives by connecting underserved youth with the outdoors.
The more I read about this topic I get more interested and have hundreds of tabs open on my screen :). I found out that they are hundreds of companies nowadays that are philanthropic, so if you are passionate about this topic I would highly recommend that you'll dig in deeper. I'll let you tell me if you know any fashion or beauty companies that give back and if you shop from those specific retailers?
Happy Shopping X Giving!